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GENRE : Interactive
CLIENT : Skoda
AGENCIES :
Engage Production /
A1 Events
PRODUCER : Vicky Godfrey
VFX : Gavin Rothery
On July 11 2013, Skoda unveiled the new Octavia vRS at the Goodwood Festival. Attendees had the opportunity to star in their own Skoda Octavia vRS advert, courtesy of A1 Events, Engage Production and Red Karavan.
By providing a simulated, green-screen test-drive experience, visitors were filmed and digitally immersed in their own Skoda commercial to share with their family and friends.
By matte painting & VFX, we were able to provide a clean plate of the interior of the Skoda, to enable a seamless integration of the filmed attendees.
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